D-Link Moves To Help Partners Grow Their Businesses

January 18, 2017

Networking vendor urges solution provider partners to take advantage of opportunities opening up in the broadband space

Dubai, THE UAE, January 18, 2017 —

D-Link Corporation, a global leader in connectivity solutions for small, medium and large enterprise business networking, has urged its channel partners to take advantage of business opportunities opening up as a result of high Internet broadband penetration rates in the Middle East.

According to the vendor that manufactures solutions in the IP Surveillance, Wireless, Switching, Storage, Security, Cloud, VoIP, Print Servers, Structured Cabling, Digital Home, 3G/4G Routers, Power over Ethernet Kit, Powerline, KVM, Structured Cabling and Digital home offerings, the plan to help channel partners grow their businesses in the region comes at a time when analyst IDC is forecasting ICT spending in the Middle East, Turkey, and Africa (META) to bounce back and total $243 billion in 2017.

Sakkeer Hussain, Director - Sales and Marketing, D-Link Middle East and Africa (MEA), said if one looks at most countries in MEA, their governments are doing everything possible to get people and small businesses connected to the Internet.

Hussain said in the UAE for example, the government’s efforts around smart city and smart government initiatives have to be commended because that is encouraging people to get connected to the Internet at home or through their mobile devices. “This is opening up opportunities for partners to offer the right networking and wireless solutions to consumers, SOHO, SMB and enterprise customers,” he said. “This is spreading across MEA with governments, private sector organisations and telecom providers all getting involved.”

Hussain added that having more people connected to the Internet be it a consumer, SMB, big corporate, a college or university, benefits everyone as people are now in a better position to access the many services and vital information offered online.

He explained that what this transformation happening in the Middle East has done for D-Link and its partner ecosystem, is help the company to identify verticals and countries where jointly with the channel it can provide products, solutions and services to suit the needs of those markets.

Hussain said in 2017, D-Link is targeting growth of more than 10% even though the market confidence seems to have ebbed especially towards the end of last year. “Closely related to our growth target is the issue of services. As a vendor that has been in this market for a long time, we take networking services very serious and we have been encouraging our channel partners to get involved in offering services in addition to the products they supply to their customers,” he said.

He said that’s the reason why D-Link has an in-house service centre in most of the countries across MEA to train and help channel partners jump onto the services bandwagon. “To support channel partners in their quest to offer services, we have a dedicated technical support team and a call centre that offers pre- and post-sales support to resellers and their customers,” he said.

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About D-Link
Celebrating its 30th anniversary in 2016, D-Link is a global leader in connectivity for home, small business, medium to large-sized enterprise environments, and service providers. D-Link implements and supports unified network solutions that integrate capabilities in switching, wireless, broadband, storage, IP Surveillance, and cloud-based network management. An award-winning designer, developer, and manufacturer, since its founding in 1986 in Taiwan, D-Link has grown from a group of seven friends to more than 3,000 employees worldwide.

For more information visit www.dlinkmea.com or connect with D-Link on Facebook (www.facebook.com/dlinkmea). D-Link Middle East & Africa Headquarters is located in Dubai, the UAE, Jebel Ali Free Zone South, P. O. Box 18224, Tel.: +971 4 880 9022, Fax: +971 4 880 9066. For general inquiries, contact: info.me@dlinkmea.com.

Press Contact:
Nicole Maria Meier
Marketing
D-Link Middle East & Africa
Jebel Ali Free Zone - South
PO Box: 18224
Tel: +971 - 4 - 880 9022
Fax: +971 - 4 - 880 9066

E-Mail: nmeier@dlinkmea.com
www: www.dlinkmea.com
Facebook: www.facebook.com/dlinkmea

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Networking vendor urges solution provider partners to take advantage of opportunities opening up in the broadband space
Dubai, THE UAE, January 18, 2017 — D-Link Corporation, a global leader in connectivity solutions for small, medium and large enterprise business networking, has urged its channel partners to take advantage of business opportunities opening up as a result of high Internet broadband penetration rates in the Middle East. According to the vendor that manufactures solutions in the IP Surveillance, Wireless, Switching, Storage, Security, Cloud, VoIP, Print Servers, Structured Cabling, Digital Home, 3G/4G Routers, Power over Ethernet Kit, Powerline, KVM, Structured Cabling and Digital home offerings, the plan to help channel partners grow their businesses in the region comes at a time when analyst IDC is forecasting ICT spending in the Middle East, Turkey, and Africa (META) to bounce back and total $243 billion in 2017.

Sakkeer Hussain, Director - Sales and Marketing, D-Link Middle East and Africa (MEA), said if one looks at most countries in MEA, their governments are doing everything possible to get people and small businesses connected to the Internet. Hussain said in the UAE for example, the government’s efforts around smart city and smart government initiatives have to be commended because that is encouraging people to get connected to the Internet at home or through their mobile devices. “This is opening up opportunities for partners to offer the right networking and wireless solutions to consumers, SOHO, SMB and enterprise customers,” he said. “This is spreading across MEA with governments, private sector organisations and telecom providers all getting involved.” Hussain added that having more people connected to the Internet be it a consumer, SMB, big corporate, a college or university, benefits everyone as people are now in a better position to access the many services and vital information offered online. He explained that what this transformation happening in the Middle East has done for D-Link and its partner ecosystem, is help the company to identify verticals and countries where jointly with the channel it can provide products, solutions and services to suit the needs of those markets. Hussain said in 2017, D-Link is targeting growth of more than 10% even though the market confidence seems to have ebbed especially towards the end of last year. “Closely related to our growth target is the issue of services. As a vendor that has been in this market for a long time, we take networking services very serious and we have been encouraging our channel partners to get involved in offering services in addition to the products they supply to their customers,” he said. He said that’s the reason why D-Link has an in-house service centre in most of the countries across MEA to train and help channel partners jump onto the services bandwagon. “To support channel partners in their quest to offer services, we have a dedicated technical support team and a call centre that offers pre- and post-sales support to resellers and their customers,” he said. ### -END-

About D-Link Celebrating its 30th anniversary in 2016, D-Link is a global leader in connectivity for home, small business, medium to large-sized enterprise environments, and service providers. D-Link implements and supports unified network solutions that integrate capabilities in switching, wireless, broadband, storage, IP Surveillance, and cloud-based network management. An award-winning designer, developer, and manufacturer, since its founding in 1986 in Taiwan, D-Link has grown from a group of seven friends to more than 3,000 employees worldwide. For more information visit www.dlinkmea.com or connect with D-Link on Facebook (www.facebook.com/dlinkmea). D-Link Middle East & Africa Headquarters is located in Dubai, the UAE, Jebel Ali Free Zone South, P. O. Box 18224, Tel.: +971 4 880 9022, Fax: +971 4 880 9066. For general inquiries, contact: info.me@dlinkmea.com.

Press Contact: Nicole Maria Meier Marketing D-Link Middle East & Africa Jebel Ali Free Zone - South PO Box: 18224 Tel: +971 - 4 - 880 9022 Fax: +971 - 4 - 880 9066 E-Mail: nmeier@dlinkmea.com www: www.dlinkmea.com Facebook: www.facebook.com/dlinkmea