D-Link to Cement ISP Business in MENA

August 3, 2016

Networking Solutions Vendor To Push ISP Initiatives in Middle East and North Africa

Sakkeer Hussain,
Sales & Marketing
Director at D-Link MEA

Dubai, THE UAE, August 03, 2016—

D-Link Corporation, a global leader in connectivity solutions for small, medium and large enterprise business networking, has revealed that it’s strengthening its business and focus in the Internet service provider (ISP) market as the company continues to witness growth in this segment in the Middle East and North Africa (MENA).

According to the vendor that manufactures solutions in the IP Surveillance, Wireless, Switching, Storage, Security, Cloud, VoIP, Print Servers, Structured Cabling, Digital Home, 3G/4G Routers, Power over Ethernet Kit, Powerline, KVM, Structured Cabling and Digital home offerings, the move to focus on the ISP market comes at a time when ISPs in MENA continue to fine tune their businesses as they look to grow their customer base.

Sakkeer Hussain, Director - Sales and Marketing, D-Link Middle East and Africa (MEA), said D-Link views the ISP sector as a very important market for the company and its partner ecosystem.

Consequently, added Hussain, the company has a dedicated team and warehousing facility in Dubai that stocks products for the ISP market.

He said as convergence between IT and telecommunications continues, the ISP sector has emerged as an important part of networking because ISPs are working with both traditional networking vendors and telecommunications equipment manufacturers. “The ISP business is a bit complex because ISPs require products that have been customised to suit their requirements,” he said. “Unlike our consumer and SMB business, the ISP solutions require customisations tailored at specific solutions they want to take to market.”

Hussain said D-Link’s ISP business is doing well and contributing positively to the overall revenue figure. “It’s for this reason that we have decided to reinforce our business in this space by ensuring we increase our support, programmes and initiatives tailored at each and every customer we work with,” he said. “Currently, we work with ISPs in various Middle East and Africa countries and a key element in the success the company is witnessing in this vertical is that we continue to customise solutions to suit each and every ISP we work with.”

Hussain said a key issue that the company has addressed with its ISP offerings is customisation and stock holding capabilities. “Most ISPs need customised solutions tailored to meet their business requirements,” he explained.

He pointed out that if you look at most countries in MEA, governments in most countries are doing everything possible to get citizens connected to the Internet. He noted that in the UAE, the government’s efforts around smart initiatives have to be commended because everything is encouraging people to get connected to the Internet at home or through their mobile devices.

Hussain explained that this is opening up opportunities for partners to offer the right networking and wireless solutions to consumers, SOHO, SMB and enterprise customers. “That’s why, through our partner programme, we have decided to raise the game in the ISP space as more partners are looking to cross-sell solutions in the IT and telecommunications space,” he added. “This is spreading across MEA with government, private sector and telecom providers all getting involved.”

He said D-Link will continue to build a strong team to serve ISPs by providing customised solutions to them. “With all that we have done in this space, we wouldn’t have accomplished this if we didn’t invest in our technical hub in Dubai,” he said. “Currently, we work with most telecom providers in the Middle East and North Africa,” he said.

_ENDS_

About D-Link
Celebrating its 30th anniversary in 2016, D-Link is a global leader in connectivity for home, small business, medium to large-sized enterprise environments, and service providers. D-Link implements and supports unified network solutions that integrate capabilities in switching, wireless, broadband, storage, IP Surveillance, and cloud-based network management. An award-winning designer, developer, and manufacturer, since its founding in 1986 in Taiwan, D-Link has grown from a group of seven friends to more than 3,000 employees worldwide.

For more information visit www.dlinkmea.com or connect with D-Link on Facebook (www.facebook.com/dlinkmea). D-Link Middle East & Africa Headquarters is located in Dubai, the UAE, Jebel Ali Free Zone South, P. O. Box 18224, Tel.: +971 4 880 9022, Fax: +971 4 880 9066. For general inquiries, contact: info.me@dlinkmea.com.

Press Contact:
Nicole Maria Meier
Marketing
D-Link Middle East & Africa
Jebel Ali Free Zone - South
PO Box: 18224
Tel: +971 - 4 - 880 9022
Fax: +971 - 4 - 880 9066

E-Mail: nmeier@dlinkmea.com
www: www.dlinkmea.com
Facebook: www.facebook.com/dlinkmea

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Networking Solutions Vendor To Push ISP Initiatives in Middle East and North Africa

Sakkeer Hussain, Sales & Marketing Director at D-Link MEA	Dubai, THE UAE, August 03, 2016— D-Link Corporation, a global leader in connectivity solutions for small, medium and large enterprise business networking, has revealed that it’s strengthening its business and focus in the Internet service provider (ISP) market as the company continues to witness growth in this segment in the Middle East and North Africa (MENA). According to the vendor that manufactures solutions in the IP Surveillance, Wireless, Switching, Storage, Security, Cloud, VoIP, Print Servers, Structured Cabling, Digital Home, 3G/4G Routers, Power over Ethernet Kit, Powerline, KVM, Structured Cabling and Digital home offerings, the move to focus on the ISP market comes at a time when ISPs in MENA continue to fine tune their businesses as they look to grow their customer base. Sakkeer Hussain, Director - Sales and Marketing, D-Link Middle East and Africa (MEA), said D-Link views the ISP sector as a very important market for the company and its partner ecosystem. Consequently, added Hussain, the company has a dedicated team and warehousing facility in Dubai that stocks products for the ISP market.

He said as convergence between IT and telecommunications continues, the ISP sector has emerged as an important part of networking because ISPs are working with both traditional networking vendors and telecommunications equipment manufacturers. “The ISP business is a bit complex because ISPs require products that have been customised to suit their requirements,” he said. “Unlike our consumer and SMB business, the ISP solutions require customisations tailored at specific solutions they want to take to market.” Hussain said D-Link’s ISP business is doing well and contributing positively to the overall revenue figure. “It’s for this reason that we have decided to reinforce our business in this space by ensuring we increase our support, programmes and initiatives tailored at each and every customer we work with,” he said. “Currently, we work with ISPs in various Middle East and Africa countries and a key element in the success the company is witnessing in this vertical is that we continue to customise solutions to suit each and every ISP we work with.” Hussain said a key issue that the company has addressed with its ISP offerings is customisation and stock holding capabilities. “Most ISPs need customised solutions tailored to meet their business requirements,” he explained. He pointed out that if you look at most countries in MEA, governments in most countries are doing everything possible to get citizens connected to the Internet. He noted that in the UAE, the government’s efforts around smart initiatives have to be commended because everything is encouraging people to get connected to the Internet at home or through their mobile devices. Hussain explained that this is opening up opportunities for partners to offer the right networking and wireless solutions to consumers, SOHO, SMB and enterprise customers. “That’s why, through our partner programme, we have decided to raise the game in the ISP space as more partners are looking to cross-sell solutions in the IT and telecommunications space,” he added. “This is spreading across MEA with government, private sector and telecom providers all getting involved.” He said D-Link will continue to build a strong team to serve ISPs by providing customised solutions to them. “With all that we have done in this space, we wouldn’t have accomplished this if we didn’t invest in our technical hub in Dubai,” he said. “Currently, we work with most telecom providers in the Middle East and North Africa,” he said. _ENDS_
About D-Link Celebrating its 30th anniversary in 2016, D-Link is a global leader in connectivity for home, small business, medium to large-sized enterprise environments, and service providers. D-Link implements and supports unified network solutions that integrate capabilities in switching, wireless, broadband, storage, IP Surveillance, and cloud-based network management. An award-winning designer, developer, and manufacturer, since its founding in 1986 in Taiwan, D-Link has grown from a group of seven friends to more than 3,000 employees worldwide. For more information visit www.dlinkmea.com or connect with D-Link on Facebook (www.facebook.com/dlinkmea). D-Link Middle East & Africa Headquarters is located in Dubai, the UAE, Jebel Ali Free Zone South, P. O. Box 18224, Tel.: +971 4 880 9022, Fax: +971 4 880 9066. For general inquiries, contact: info.me@dlinkmea.com.


Press Contact: Nicole Maria Meier Marketing D-Link Middle East & Africa Jebel Ali Free Zone - South PO Box: 18224 Tel: +971 - 4 - 880 9022 Fax: +971 - 4 - 880 9066 E-Mail: nmeier@dlinkmea.com www: www.dlinkmea.com Facebook: www.facebook.com/dlinkmea